IROCAMM – Intenational Review Of Communication And Marketing Mix is a digital scientific journal whose objectives are the dissemination of scientific articles on commercial and corporate communication, as well as marketing and market research (including the 4 variables of the mk mix: Product, Price, Communication and Distribution).
IROCAMM – Intenational Review Of Communication And Marketing Mix is a biannual academic journal published in digital format. Since 2019 it publishes issues in the months of January and July each year.
IROCAMM – International Review of Communication And Marketing Mix magazine arises from the need to transfer knowledge to society about each of the fields of communication, as a variable of the marketing mix and their respective influences or consequences, such as commercial advertising, public relations of commercial companies or the price and distribution variables themselves, always from the point of view of their influence on the communication variable.
With an international scope and open to professors and researchers from all countries, IROCAMM aims to cover a wide range of topics within the field of studies on commercial communication and its relationship with the rest of the marketing mix variables: price, product and distribution.
University of Seville reserves all rights over the content of the scientific journals published. The respective texts may not be used, distributed, marketed, reproduced or transmitted by any computer, electronic or mechanical means for profit, directly or indirectly, nor included in third-party repositories, without written permission from Editorial Universidad de Sevilla. They may be used and cited for scientific purposes and referenced without transformation for academic uses, indicating in all cases the authorship and source, and for this purpose may refer to the corresponding Internet URL link.
The journals hosted in the Open Journal Systems platform of University of Seville are in the domain revistascientificas.us.es. In order to ensure a secure and permanent archive for the journal, the University of Seville makes a backup every 24 hours. This allows all the electronic journals of University of Seville to archive and conserve their contents, preserving them from any eventuality. If the content of any journal is lost or corrupted on time, the University of Seville goes to its daily backups to recover it.